It is important to learn to track marketing efforts using UTM parameters on Facebook and other platforms or else it is next to impossible to track the ROI of your social media campaigns. This is especially true in social media marketing. This will let Google Analytics know to differentiate it from other traffic coming from the same page. You can use a UTM empowered link like this () on the banner. And this is where UTM parameters come in. You need to help differentiate between these two. It can’t tell which people came to you by clicking the banner on the sidebar, and which from the link in the footer. If you tell Google Analytics “hey tell me everything you can about this traffic”, it can give you some information, but nowhere near enough.įor example, all people coming from look the same to Google Analytics. But it can’t do this unless you lend it a helping hand.
Google Analytics wants to be your friend and give you the most useful information. And with UTM parameters “you help your partner help you”.
You can view Google Analytics as your business partner. Understand Your Traffic To Attract More Traffic But it can also help you achieve the following goals… Doing these things can help you improve your marketing strategies on social media.
UTM parameters also help you measure the e-commerce conversion rate for your website. Why You Should Include UTM Parameters In Your LinksĪdding parameters to your links lets you analyze how your content is performing on social media. It is what allows you to gain true social media insights. It is almost impossible to fully optimize or understand your social media efforts without UTM. In essence, UTM parameters are what connect your Google Analytics and social media efforts. Are you ready to improve your social media marketing strategy? If you want to develop an optimal strategy, you need to learn more about UTM parameters.